Search has quietly split in two. There’s still the familiar blue-link Google results page, but increasingly, the first thing a customer sees is a synthesised answer — from Google’s AI Overviews, ChatGPT, Perplexity, Copilot or Gemini — with no guarantee your brand is even mentioned, let alone clicked.
Best AI SEO Agencies Helping Brands Rank in AI Search (2026 Guide)
